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Shop Rioja – what’s on

Over 100 wine shops from all over the UK are taking part in this year’s Shop Rioja takeover. From innovative food matching masterclasses to fun promotions it’s time to celebrate Spain’s flagship wine region and find out what’s taking place near you…


In the East of England, Cambridge Wine Merchants and Harper Wells Ltd will be both running discounts on Rioja wine throughout October. Check out the retailer websites to find out more.


East Midlands

Amps Wine Merchants will host a Rioja dinner on Thursday 11th October at The Black Horse in Elton which will include a fabulous three-course meal and six Rioja wines. Tickets still available!


Greater London

Cellar Door Wines and Flagship Wines are also participating in the promotion and will be offering discounts across Rioja wines.


Isle of Man

Shop Rioja is travelling to the Isle of Man. Wine Down will offer special offers on a selection of Riojas, plus a mixed case of Rioja including white.

What’s more, between the 17th and 27th October, you can enjoy a flight of Riojas matched to different tapas dishes every day of the week. Lear more about their Rioja promotion here.



North London specialist wine shop, Highbury Vintners is offering a 10% discount in-store and online on any bottle of Rioja. All customers have to do is use the code SHOPRIOJA at checkout or mention it in-store. The shop will also host three FREE (that’s right – FREE) Rioja drop-in tastings between 6pm – 8pm on Fridays in October.

Dates include:

White Rioja – Friday, October 5, 2018

The Classics – Friday, October 12, 2018

Modern Rioja – Friday, October 26, 2018

More information here.


Spanish Restaurant Salt Yard will also be celebrating with a Rioja Showdown on 16th October. The restaurant has chosen two white Riojas and two red Riojas to battle it out against each other. Each wine has also been paired to cheese and charcuterie – think creamy Moluengo goat’s cheese and Salchichón Ibérico de Bellota.

Tickets are going fast, so don’t miss out! You can purchase them here


A Rioja tasting will be hosted at Laithwaite’s iconic flagship store – The Arch, set in a Victorian railway arch next to foodie destination, Borough Market. The 20th October event will explore seven different Rioja wines to show guests the diversity that Rioja can offer. Tickets available here.

Streatham Wine House is a wine merchant and bar based in South West London. The team thanks their 1971 VW orange campervan (nicknamed ‘Jeff’) for the many travels around vineyards where the team has picked up some of London’s most interesting wines – including several Riojas! Visit their ‘Best of Rioja’ tasting on 23rd October for a chance to ‘try some fine white Rioja as well as various reds going from the young and friendly Crianzas, to the aged and complex Gran Reservas.’ Tickets available here.



Riojatober is coming to John Hattersley Wines! They have 29 Riojas to showcase over 4 tasting weekends. Also, look out for food and wine matching blogs on their website, and countless offers throughout the month. Learn more here.

On the 22nd October, pop in to Duncan Murray Wines between 12pm – 3pm for a Rioja standoff between a Rioja red and matured Rioja rosé. For more, visit their website.



Pop in to Loki Wine Merchants to taste six different Rioja wines on their enomatic machines in Birmingham and Edgbaston.

Corks Out will have Enomatic machines at all five sites showcasing Rioja wines. Also, the Chester shop will be treating customers to the iconic Viña Tondonia Reserva 2005 by the glass.

Hanging Ditch, the independent wine merchant centrally located next to Manchester Cathedral will have in-store promotions on take away bottles, and will also offer Rioja’s on the BTG list!


Northern Ireland

Throughout the month Direct Wine Shipments will have a series of in store tastings, competitions & offers. Don’t miss out on the 26th October for a seated tutored tasting featuring the shop’s brilliant Rioja selection. For more information, visit their website.



St Andrews Wine Company has partnered with TORO, St Andrews first and only pop-up restaurant, for a Rioja and Tapas night on the 30th October. Tickets are free, but you have to like their Facebook page. One not to miss! Check out their Facebook event page to grab a spot.

Luvians in St Andrews will host weekly sampling sessions and discounts on select wines.



Thirsty for Rioja? Le Vignoble in Plymouth will be offering tasters from their enomatic machines at any time to celebrate the month dedicated to the UK’s favourite Spanish wine region. They are also offering a retail offer of 10% discount on any bottle of Rioja or 15% off when you purchase 6+ bottles. Learn more about the offers on their website.  They are also hosting a Rioja producer tasting on the 25th October. Tickets available here.

Hennings Wine will be pulling out all the stops with weekend Rioja tastings across their four shops. Bottles are available to try from the early afternoon on Fridays through all day on Saturdays. Customers can also enjoy 15% off Rioja in shops and online, and relish in a Rioja enomatic takeover in the Chichester shop. Learn more on their website.



Following a SOLD OUT Rioja tasting at the start of October, Vino Vero will also be offering Rioja by the glass, running competitions to win wine, and selling Rioja wine flights throughout the month!

The Naked Grape will take the Shop Rioja celebrations into November with a Rioja Discovery event on the 10th between 2pm – 10pm. Get tickets here.