The prestige of a privileged land devoted to wine for more than two thousand years.
Rioja was the first Designation of Origin in Spain to earn Calificada status. This was in 1991.
A rigorous and effective control system makes Rioja synonymous with the highest quality.
Three production zones, each with a distinct personality: Rioja Alavesa, Rioja Alta and Rioja Orient
Certain to leave a mark on you. Wine is the connecting theme of all our routes.
Delve into the heart of our wines by knowing the history of our municipalities.
We tell you our stories and those of our wines.
This year, Wines from Rioja will be taking its well-established Shop Rioja campaign to Ireland, working with independent merchants and retailers across the country to promote Rioja wines for the whole of October.
The promotion will run from Tuesday 1st – Thursday 31st October.
To raise awareness of the quality and diversity of wines from Spain’s flagship wine-producing region, Rioja.
To increase sales of Rioja wine by driving consumers to retailers participating in the promotion.
To be part of a conversation as retailers around Ireland join forces to support Rioja in the busy 12 weeks to Christmas.
What’s in it for you
The first ever Shop Rioja Ireland will follow the format of the well-established UK initiative, supplying participating retailers with;
How you can get involved
In order to participate in Shop Rioja, we ask that you promote at least three different Rioja producers, and at least one of the wines must be a white or rosé wine.
Retailers are encouraged to organise masterclasses, drop-in tastings, Rioja dinners, and more. We trust you know your customers well and what engages them, so we leave it up to you to come up with fun promotions throughout the month but we’re ready with ideas should you need them.
Sign me up!
Places are limited so interested retailers can get in touch to find out more via firstname.lastname@example.org.
We will keep you up to date on all Rioja wine news.
You will discover new wines and wineries.
You will discover special offers and new wines.
24 Jan 2020
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