1. Home
  2. Shop Rioja comes to Ireland

Shop Rioja comes to Ireland

This year, Wines from Rioja will be taking its well-established Shop Rioja campaign to Ireland, working with independent merchants and retailers across the country to promote Rioja wines for the whole of October.


The promotion will run from Tuesday 1st – Thursday 31st October.


To raise awareness of the quality and diversity of wines from Spain’s flagship wine-producing region, Rioja.


To increase sales of Rioja wine by driving consumers to retailers participating in the promotion.


To be part of a conversation as retailers around Ireland join forces to support Rioja in the busy 12 weeks to Christmas.


What’s in it for you

The first ever Shop Rioja Ireland will follow the format of the well-established UK initiative, supplying participating retailers with;

  • POS packs to help promote Rioja to customers
  • Potential sales uplift – in October 2018, Shop Rioja UK participants experienced on average, an 81% increase in volume of Rioja sold compared to October 2017
  • The chance to win £500 towards new Rioja listings
  • Fame – we advertise Rioja-related events during the promotion on our website and social channels. In 2018, Shop Rioja UK events generated 2.18 million potential Twitter impressions and a 117% increase in Instagram engagement. The winner will also be featured in a spring 2020 issue of Shelf Life


How you can get involved

In order to participate in Shop Rioja, we ask that you promote at least three different Rioja producers, and at least one of the wines must be a white or rosé wine.

Retailers are encouraged to organise masterclasses, drop-in tastings, Rioja dinners, and more. We trust you know your customers well and what engages them, so we leave it up to you to come up with fun promotions throughout the month but we’re ready with ideas should you need them.


Sign me up!

Places are limited so interested retailers can get in touch to find out more via rioja@thisisphipps.com.