The prestige of a privileged land devoted to wine for more than two thousand years.
Rioja was the first Designation of Origin in Spain to earn Calificada status. This was in 1991.
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Three production zones, each with a distinct personality: Rioja Alavesa, Rioja Alta and Rioja Orient
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As part of Rioja’s promotional plan, and after carrying out an exhaustive analysis of the proposal received from the organisers of the EuroLeague and EuroCup, the most important competitions in European basketball, the DOCa Control Board Plenary has given the green light to an advertising agreement for the coming year. This will ensure Rioja’s presence and visibility in all the TV broadcasts of basketball matches both in Spain and beyond our borders.
The agreement includes advertising on the courts of both competitions and on the opening credits of all television broadcasts, as well as the Rioja brand being featured on the EuroLeague’s website and social media.
The agreement will complement the activities that form part of Rioja’s current global advertising campaign featuring its new international message: Saber Quién Eres, thus allowing the brand to advertise itself in key markets where Rioja is not yet being promoted and strengthen the content of the new campaign in areas where marketing and communications actions are already being rolled out.
This scope will translate into an impact of more than 2000 million viewers in over 70 countries, mostly young people with a medium-high social profile, through various different broadcast channels, digital media and social media.
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