The prestige of a privileged land devoted to wine for more than two thousand years.
Rioja was the first Designation of Origin in Spain to earn Calificada status. This was in 1991.
A rigorous and effective control system makes Rioja synonymous with the highest quality.
‘Best application in cultural and food tourism’ at FITUR. Don’t miss out!
Three production zones, each with a distinct personality: Rioja Alavesa, Rioja Alta and Rioja Orient
Certain to leave a mark on you. Wine is the connecting theme of all our routes.
Delve into the heart of our wines by knowing the history of our municipalities.
We tell you our stories and those of our wines.
An easy and simple way to download all the vintage tools.
Rioja wines are once again on tour in China, as part of the activities organised by the Consejo Regulador DOCa Rioja for the Asian market. The cities of Kunming (Yunnan) and Nanning (Guangxi), both in the south of the country and with an emerging wine market, hosted the annual Rioja Roadshow at the end of June.
This type of activity makes it possible to promote the brand in the country’s interior markets, which are less established and have greater potential for growth. The campaign offers tastings and seminars with the aim of improving Rioja’s positioning and increasing awareness of its image. It is an opportunity to present the wines as part of an established event, and works as a showcase for Rioja, creating opportunities to find new distributors and customers in the aforementioned cities.
The response to the event was unprecedented, with 300 wines from 62 wineries coming together on a tour hosting more than 500 trade attendees. The event brought together more than 250 people in Kunming and more than 300 in Nanning, including leading importers, distributors, retailers, educators and significant media from each of the markets.
The tour included a large tasting open to professionals, and a seminar showcasing the best of Rioja, with a particular focus on the Reserva and Gran Reserva categories. The event was hosted by Vincent Xu, a certified Rioja official educator, who focussed his message on communicating the diversity of the region’s wines “through the intrinsic values of tradition, diversity and origin, attributes that represent the true DNA of Spain’s oldest DOCa region“.
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