The prestige of a privileged land devoted to wine for more than two thousand years.
Rioja was the first Designation of Origin in Spain to earn Calificada status. This was in 1991.
A rigorous and effective control system makes Rioja synonymous with the highest quality.
‘Best application in cultural and food tourism’ at FITUR. Don’t miss out!
Three production zones, each with a distinct personality: Rioja Alavesa, Rioja Alta and Rioja Orient
Certain to leave a mark on you. Wine is the connecting theme of all our routes.
Delve into the heart of our wines by knowing the history of our municipalities.
We tell you our stories and those of our wines.
An easy and simple way to download all the vintage tools.
"To know wine is to love it". Villa-Lucía was born with this philosophy, an innovative and surprising Thematic Center designed to enjoy, savor and disseminate the culture of the most universal drink. The place chosen for this meeting point is Laguardia, in the heart of Rioja Alavesa, a monumental town that keeps charms and stories with the same zeal that the people of this region take care of their most precious treasure. Nature, magic and art are waiting for you in the wine-growing land par excellence.
The Villa-Lucía Theme Center admirably recreates the popular architecture of the typical Rioja Alavesa wineries and buildings. Stone, adobe and wood are the basis of the construction that has respected in detail the characteristic and original forms of many houses closely linked to the world of wine.
The Center, equipped with the latest technological advances in services and configuration, occupies an area of 2,550 square meters distributed in several floors and allows to contemplate one of the most attractive landscapes of Rioja Alavesa for its privileged location.
A stroll through Villa-Lucía, former recreational estate of the family of the fabulist Samaniego, is the best aperitif to enjoy a particular day. In its 10.000 m2 of extension you will find a botanical garden with shrubs and species brought from all over the world, natural corners with commemorative sculptures, waterfalls of relaxing waters, exhibition of the most outstanding wine varietals, handmade machinery dated in immemorial times, tents and terraces.
The Museum-Interpretation Center is, without a doubt, the jewel of this leisure and information complex. With just dimensions so that the tour is as practical as it is effective, it concentrates in an entertaining way all the history and rituals of the wine.
Audiovisual effects; virtual tastings of aromas, smells and colors; didactic panels; representation of trades in long-forgotten corners; models, utensils, holograms, interactive aids for the most curious.
The visit is complemented by a 3D projection of the short film "En tierra de sueños" in a new 4D room, which has received more than 17 international awards in festivals of tourism, food and wine and cinema.
The reception shop has a thousand and one details to take home articles related to the world of wine and health: decanters, key chains, corkscrews, books, gadgets for gourmets, figures, Vinfo pins, the host leprechaun, artisan chocolates, special soaps, specialized cosmetics ... and of course, an extraordinary offer of wines from the whole DOCa Rioja and other national and international denominations, Likewise there is Extra Virgin Olive Oil variety arróniz, typical of this region and of an extreme quality.
The specialized staff advises on the different types of wines satisfying the most demanding palates. The world of wine is a permanent focus of informative and business activities. The Museum has several rooms and exclusive spaces for private meetings, business meetings, conferences, courses, reception of guests, social events and any other event that requires a differentiating and unique framework.
A privilege for your company that we share with our personalized service and attention. Wine and gastronomy are two inseparable elements that in Villa-Lucía become protagonists of exception. The new grill, as well as the banquet halls or the landscaped dining room and covered by a spectacular heated tent of more than 700 m2 are as flexible as the appetizing menus and cocktails designed for each occasion with a more than impeccable service, with exquisite presentations and good taste.
Its three kitchens located in strategic places of the complex facilitate the realization of a good service and an optimal quality of their dishes and culinary performances. The tailored tasting courses open to all types of audiences, and distributed in sessions throughout the year, have scenarios and privileged teachers.
The tourist offer is completed with innumerable activities focused on wine and gastronomy, adaptable to the new demand, and aimed at all types of audiences, families, adults and children, such as the vineyard experience or the patxaran, the grape tasting, cooking workshops, cocktails, pintxos, gymkhanas, totally flexible and planned to measure, depending on the interests of the client.
Besides the marriage not only of wine and gastronomy, but also of wine and music, sung dinners, performances of different characters, among which the Fabulista Samaniego stands out, medieval dinners, health and wine programs...
Thus, Villa-Lucia becomes a multifunctional space that tries to respond to the growing demand for wine tourism services and business.
Centro Temático Del Vino Villa-lucía on social networks
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C/ Estambrera 52, CP. 26006
Logroño (La Rioja) – España.
Tel. (34) 941 500 400
Fax. (34) 941 500 664
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