Do you want to be a Rioja wine influencer?


Rioja Wine is looking for lovers of wine, food and travel to join an exclusive collective of unofficial brand ambassadors – the Rioja Mates – who will use their social media channels to inspire, educate and engage their followers on Spain’s finest wine region, Rioja.

Rioja is rich in heritage, having produced outstanding wines for more than 2,000 years. Situated just over an hour south of Bilbao, Rioja is a melting pot of climates, valleys, landscapes and grape varieties. This pioneering region produces a huge diversity of wine styles from rich, spicy reds, to fresh, light whites and rosados – and even sparkling wines. Do you want to help spread the word to wine lovers across the nation about this phenomenal wine region? Then this could well be just up your street…

In return for engaging social media content such as educational posts and stories, each Rioja Mate will receive a whole host of exciting benefits throughout the year including:

  • Regular shipments of Rioja wines
  • Access to premium Rioja dinners and tastings
  • Free access to a top Rioja wine course online (more information here on Rioja Wine Academy Diploma: Rioja Wine Academy)
  • Two best performing Rioja Mates will also be invited on a once in a lifetime trip to Rioja

If you are chosen as one of our Rioja Mates, you will need to…

  • Attend a compulsory online (approx. 1hour long) introductory training session w/c 25th July 2022 to learn more about the campaign
  • Sign up to and pass the Rioja Wine Diploma online (Rioja Wine Academy) before 31st August 2022 (to be eligible for a place on the trip to Rioja in October)
  • Share content on your social media every month between August and April 2023 showcasing the Rioja wines you receive and the events you attend and any other educational points of interest on the region and its wines in creative and interesting ways

To apply to be one of our Rioja Mates for 2022/23, please fill out the short form.

Terms and Conditions:

  • Applicants must be over 25
  • Applicants must be based in the UK or Ireland
  • Applicant must have between 500 and 10,000 followers on Instagram
  • Applicants must have a keen interest in wine, travel and food

    You are advised to read the following information before submitting your personal data.

    Basic data protection information. Controller: Consejo Regulador de la Denominación de Origen Ca. Rioja [Control Board of the Rioja Qualified Designation of Origin]. Purpose: To address and manage the request submitted by the data subject via the form and, if authorised by the data subject, to distribute promotional information. Subject to legal conditions, data subjects have the right to access, rectify and erase data, to restrict or object to their processing, and to transfer them. You can You can exercise these rights and consult the additional information on Data Protection in the Privacy Policy of the Control Board's website.