Rioja is the number 1 sold Spanish wine brand in the world with an approximate volume of 105 million bottles sold and continuous presence in 161 countries.

Rioja export figures represent the 30% of the total sales.

Rioja is a well known and prestigious brand all over the world and during 2007 has reached agreement between both parts of the Atlantic Ocean by receiving the award of Wine Region of the Year by both Wine Enthusiast magazine in the US market and by Tim Atkin in the UK.

On the other hand a recent independent study carried out by Wine Intelligence in the top ten wine consumer countries among 10.000 consumers and taking into consideration the 25 most prestigious wine regions in the world, establishes that Rioja is the number one wine region in generating purchases in the point of sales

For a couple of years now the Rioja Regulatory Board has been carrying out an ambitious promotion plan focus on those markets considered strategic for Rioja such us USA, UK, Germany, Sweden and Spain, which still is the flagship market.